Word of Mouth Marketing
As the world of marketing becomes saturated, people continually look for other ways of getting their names out to the marketplace. One way that is growing by leaps and bounds is word of mouth marketing. But can you leverage word of mouth marketing in similar ways to other forms of marketing?Yes. The idea behind word of mouth marketing is having the people that know you talk about you. But in order to get them talking about you, you have to 'feed' them the information necessary to talk about!
1. Start by becoming a recognized leader. Get your name out there - everywhere.
2. Be visible in your communities. Write. Speak. Publish.
3. Leverage your networks. What associations do you belong to? What groups are you a part of? Let the members know what you need, and ask who they know that can get you what you need next.
4. Partnerships. Find people/businesses larger than yourself, and leverage their mailing lists for joint profits. Get people talking about you!
Want to know who's talking about you? Go to Google and type in link:yourwebsite.com to find out who's linking to you.
Want to find out who's blogging about you? Go to http://www.technorati.com/ type in your URL, and see the results.
Want further information? Check out http://www.womma.org/ the Word of Mouth Marketing Association.
Lori
posted by Lori O @ 8:52 AM
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