Blogging - Podcasting - Do we still need a website?
Posts and articles are in abundance on new technologies, mainly blogging and podcasting. It seems some people are thinking these two technologies may take over the need for a website. After all, if you have a way of posting your thoughts immediately online, and have a way of recording MP3 files easily to download to your followers, who needs a website?I do! Your website is your starting point. It's a place where your potential customers go to for information. From there, as they want to gain more information on you and your business, they can move to reading your blog, and following your podcasts.
At the moment, blogging and podcasting offer a great way to get in to the search engines, and to get your information in to the hands of people that follow news feeds. It has brought a lot of PR opportunities to people.
But when it comes down to it, stick with the basics and use the 'extras' as promotional tools. Just like you wouldn't shut down your phone when you begin advertising, don't shut down your website when you start using online promotional techniques.
Lori
posted by Lori O @ 8:27 AM
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