Daily Marketing Thoughts

What is a landing page?

I was talking to a client yesterday about landing pages, and it made me realize how many people don't understand what a landing page is or how it works for your website. So I thought I would share! :)

A landing page is a page created to focus on one keyword for your company. Maybe it's a product. Or a new service. Or a new training package you are offering as this month's special. Whatever it is, your goal is to boost sales and page views of that particular product/service.

So let's pretend you've just released a new product, ABC Software. Your goal is to get ABC Software in front of as many people as possible during the month of May. Because you are a software company, you already have a product catalog filled with other software products. But for the month of May, you want to focus on sales of ABC Software.

This is the ideal candidate for a landing page. Create a page specifically for ABC Software. Fill it with all kinds of good, quality text referring back to ABC Software. Then make sure your keywords, metatags, descriptions, etc are also focused only on ABC Software.

posted by Lori O @ 8:53 AM