Every customer is unique
I read an interesting article at profitguide.com today. It talked about the 7 trends that would impact your business over the coming 5 years.As technology increases, can we use technology to track our customers individually, and offer customized services just for them?
The answer is overwhelmingly yes. Not to do so will mean death to most small businesses.
In the world of Wal-Mart marketing (average customer service and marketing techniques), the ability to customize services for specific customers will be a definite plus for small businesses. It will guarantee your place in the hearts of your customers.
But keep in mind you will have to continually offer your customers way beyond the norm. Anticipate what they want and have it waiting for them. Create promotions and sales specifically for certain customers. It's easy to do with today's software systems.
Client-based relationship marketing is here to stay. The sooner you start tracking your customers behavior, and anticipating their sales needs, the quicker your company will grow!
Lori
posted by Lori O @ 6:47 PM
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