Daily Marketing Thoughts

Take Away The Glamour

So many sites today are still heavy in Flash presentations. As computers and connections continue to improve, I'm sure this will only continue.

Yet do the Flash presentations bring in more prospects, and ultimately more sales?

Imagine sitting and watching a Flash presentation for 50-60 seconds. The graphics are beautiful. The images are wonderful.

Now imagine entering the site for the second time (and the third, and the fourth). The graphics begin to get a little old. All you want is information - not to sit through a 60 second presentation time after time.

Think from your customers perspective. Flash presentations are great - as a side detail. People ultimately want information. Your site begins and ends with your content. Fill it with all different types of information:

1. articles (http://www.visionofsuccess.com/articles.shtml)
2. sales letters (http://getknownmarketing.com/)
3. resources (http://www.visionofsuccess.com/resources.shtml)

If you make your content incredible, your bells and whistles will make it that much easier to do business with you.

Lori

posted by Lori O @ 8:03 AM