Pitch Everyone
I received my ezine today from Joan Stewart, ThePublicityHound.com. One of her articles was on pitching story ideas to different places. She talked about a publicist who had a French restaurant as a client. She pitched stories to all types of newspapers, including Korean, Japanese and Chinese papers. Her logic: everyone eats.What a great story! That logic holds true in everything we do. Think about your website. Who could you promote your products and services to using that same logic? Who could you connect with and promote each other on corresponding websites? What other businesses could you connect with and build two stronger businesses together?
Sometimes you can find the answer right in front of you. You just have to take the time to look at the situation differently, or through a different set of eyes. Try it. It's amazing what you can come up with when you take a step back.
Lori
posted by Lori O @ 2:42 PM
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