Daily Marketing Thoughts

What Day Of The Week Is Best?

What happens when you turn on your computer on a Monday morning, and begin loading up your email for the day? AAHHHH! If you're like me, I sit there with the delete key held firmly down. And I must confess, I usually work and check emails over the weekend, so mine aren't half as bad as someone who takes two full days off. And if you actually take a Friday off as well? Even the good stuff starts being shuffled into the trashcan.
Think back to when you email your information out to potential clients. What day do you send out your marketing materials? It can have a profound impact on how much business it will generate. Spending time over the weekend cleaning up your desk, and returning email sounds like a great idea. But if you have hopes of your information getting through to your potential customer, you better re-evaluate.

When people head back to work Monday morning, it's clean up time. They begin stacking things on their desk for completion during the week. And they empty out their email, clearing it up for a new week. Then they get down to work. If you want to reach someone, email him or her after this clean up process takes place. Email has the best chance of being read on Tuesday, Wednesday or Thursday. New studies are also finding that Monday afternoons may also work well. The key is to get in front of the reader when their mind is on business.

One final note on getting your email read. Fill your subject line with the most detailed information possible. It doesn't matter what time of the week your email comes through if all you put in the subject line is "hi". I discuss this with people on a daily basis. And every week I continue to get emails with a simple "hi" in the subject line. People are nervous opening up any type of email that they're unsure of. It's easier to delete than have problems later. Avoid this deleting method, and fill your subject line with the details. Notice how my emails always come in with a subject of "Vision Of Success eZine - Title". Make yourself recognizable.

posted by Lori O @ 8:04 AM