Daily Marketing Thoughts

How The President Can Help You Market Your Business

Now that the results are in, you are either in a state of elation, or a mood of depression. With this election, it seems everyone is either one way or the other. But either way, there is nothing you can do to change the results. So what not do what we do best: capitalize on the current trends, and improve your business in the process.
I call this trend marketing. It's the ability to take current events, and QUICKLY put together something to sell to the public to that they will buy because it fits the trend. When people are in a funk because they are depressed with the thought of four more years of President Bush, they buy things to make them feel better. And author Gene Stone has done a remarkable job of using this election to his advantage, and creating something that Kerry supporters are sure to love. In two weeks time, he wrote and edited a new book entitled "The Bush Survival Bible: 250 Ways to Make It Through the Next Four Years Without Misunderestimating the Dangers Ahead, and Other Subliminable Strategeries". It will be released to the public in the next few days. And I guarantee you it will be an incredible success. Why?

People buy things because it fills a void they currently have. They're hungry; they buy food. They need a gift; they look for something clever. People love to buy on impulse. When something new comes into site, and provides them with a solution to what they're looking for, they buy. This new book is perfect because it provides a wonderful way to relieve a little frustration in Kerry supporters, and with the holidays just around the corner, timing couldn't be more perfect for people to buy impulse gifts for their Kerry supporting friends.

So, what can you do to create a new product or service using trend marketing? What can you quickly put together that will become an impulse product for your client base? Look around. (It doesn't have to be related to the election to be a current trend.) You can look for seasonal ideas. Or ideas that are popular in the newspapers or magazines. I'd love to hear your ideas - email me!

posted by Lori O @ 3:04 PM