What's In A Title?
What's In A Title?What's the difference between these two titles?
"Financial Planning"
"50 Million People Will Never Be Able To Afford Retirement. Are You One Of Them?"
One of them motivates you to read more. One of them provides the curiosity needed to want to invest more time. Human nature is to always make the best decision possible, and act on things that will put you in the best place possible. The purpose of marketing is to draw in that human nature, and walk through a benefits/solution model, and provide the best solution possible - your product or service!
And it all begins with the title to your advertisement or brochure. What about it is going to make me want to read more? The title "Financial Planning" does nothing for me. I know dozens of people that are in the business of financial planning. But the title "50 Million People Will Never Be Able To Afford Retirement. Are You One Of Them?" motivates me to want to read more. Am I one of them? And if so, how can I change that?
The first step begins with an awesome title. Provide a meaningful question or statement within your titles, and draw people in to what message you have to tell them.
posted by Lori O @ 8:53 AM
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