The Price of an Error
How much can it cost you for making an error in the information you give out?If you've ever had a wrong phone number placed in a yellow pages ad, you know it can be very costly indeed. But how about if you give out the wrong web address? In this weeks debate between Cheney and Edwards, Cheney gave out a website address in which people could review claims made by his opponent. Unfortunately, he listed the wrong address, and millions of people have been visiting www.factcheck.com vs. www.factcheck.org. Simple mistake? Hardly. It's been a huge error on the part of Cheney.
The owners of www.factcheck.com rerouted their domain name to a third party website because they simply couldn't handle the tens of thousands of hits they began receiving. They chose to reroute the address to www.georgesoros.com, the website of a man who has written books, articles and spoken heavily across the nation - against President Bush!
What started out as a great idea - providing a website address on national television with millions of people watching - has turned into an ironic nightmare for the Bush administration. The lesson to be learned? We're all human and will make mistakes. But checking, double checking, and even triple checking your facts before you release your marketing materials is vitally important to keep your business a success.
posted by Lori O @ 2:03 PM
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