Daily Marketing Thoughts

Save More To Buy More

I love Costco. We shop there once or twice a week. I love going through each department, finding all kinds of bargains on the things I use in my home and my business. Likewise, I love Target. I can go there and get inexpensive products to use in my business and throughout my home. Both companies are very successful AND have one thing in common: they both concentrate on the quality of the product they deliver and keep it the costs as low as possible for their clients.
But have you looked around at the people shopping in those stores? Do you see women sporting clothes and accessories from Coach or Prada? Yes! Do these same people drop hundreds (and even thousands) of dollars on vacations to the Caribbean and ski trips to Europe? Yes! People understand value. And they save money in some areas of their lives to splurge in other areas.

Value is your key word. Valuing your customer, and providing them with the service they are seeking is what will make a client for life. Do you tell your customer what to expect with you? Costco does. I know when I walk into Costco, I will get top quality merchandise at the lowest price possible. The other day I was looking for my normal brand of salad mix. When I couldn't find it, I asked an employee who promptly said the salad mix wasn't up to their qualifications that week, so they didn't buy. That makes me feel good about my purchases. I know I'm getting the best quality for my money with any product I buy.

What can you do to improve your message to your customers? Do they know what to expect when they do business with you? Do you deliver exactly what you say you will do?

posted by Lori O @ 11:25 AM