Daily Marketing Thoughts

Marketing Websites - Get to the point!

Your website pops up onto a viewers screen. You have a few seconds to make a great impression with your design and your graphics, or your visitor will click to another site.
You past the first test, and your visitor begins to read. Again, you have a few seconds to capture their attention, or they will click away and look elsewhere for better information.

So, what does your home page say?

Does it entice the reader to want to read forward?
Is it full of useful information that makes the reader ask questions to themselves?
Does it provide answers to questions they may be asking?
Does it have leading sentences that make them click further into your site?
Does it set up the sale?
With online media, people are looking for quick, quality information. They want to know what they can expect from your site, and they want answers fast. You may be passionate about your product or service, and can talk about it on and on. But your customer isn't. She simply wants information, and for you to provide the solution to help her through her current problem.

Get to the point. Lead the way. And make the sale.

posted by Lori O @ 11:00 AM