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Wednesday, January 18, 2006

One of the best online marketing methods

How many of you have seen Frontier Airlines' new commercials?

Frontier, as you know, has a different animal on each airplane's tail. In their commercials, the animals carry on conversations with each other. They are some of the best commercials out there. (If you have a child, chances are you know those commercials well. My daughter runs if she hears the ad, and wants me to save them on tape so she can see them later! Now that's building a customer for life.)

Anyway, their newest commercial looks like a 'breaking news bulletin'. The announcement is that Flip, the dolphin, will go on strike unless he gets to fly to Mexico. In fact, you can go to his website to sign his petition and send Flip to Mexico. http://www.fliptomexico.com/

What a great way to capture email addresses from your customers! Of course people want to help Flip - they love him. Their whole marketing campaign is entertaining and very effective. And I guarantee its helping to bring in more customers!

What can you do to create a campaign like this? Want to start your own blog? Check out http://blogitcafe.com/ It's a great way to design your own blog (with no outside advertising) and start communicating with your visitors today!

Lori

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