Daily Marketing Thoughts

The Importance of Testing

The Importance of Testing

It all starts with an idea. Whenever you have an idea, go with it. Bring that idea to a level that you can offer it to your clients. Bring it forward. And just do it! Then watch what happens. Does it work? What can you change to make it work better? How can you change it?

One of the most amazing things you can learn is how your profits will change dramatically by making a few simple changes to the way you market your business. Adopt the mindset of a child. Children never accept no for an answer. It's amazing to watch a child. If something doesn't work the way they want it to, they try it again. And after several attempts, they begin to change the way they try it. But rarely do they give up until they get what they want - in some fashion or another. Adopt this approach in your everyday business environment, and watch your business succeed!

The purpose of testing is to gain the maximum performance from every marketing piece you produce. Change and test. Change and test. Put those words permanently into your vocabulary! These words should be synonymous with marketing. Every great marketer knows that the entire marketing process revolves around testing. Then make a change and test again. As long as you are in business, the only way to succeed is to change everyday, look at the results, and change again.

posted by Lori O @ 11:47 AM