Daily Marketing Thoughts

Test your Marketing Materials

Test your Marketing Materials

What products or services can you easily add to your business this year? Sit down and brainstorm every way in which you could add something new. Write down every idea, whether it's doable or not. This is the time to brainstorm, not make decisions.

Next, categorize each idea by its do-ability! How easy would it be for you to get this idea to the marketplace? Take your most doable idea, and get it out to your clients - now! Just do it! In order to sell it, you have to get it out there. Do one idea at a time so you're not bombarded with business that you can't handle. Set up your other doable ideas on a timetable, so you are sure to release those as well in the near future.

Finally, put these ideas into action. Make them available for sale. Market them. Create ways of notifying your client of your new products/services. Then ask your client for their opinion. Is this a good idea? How can you change it to make it more desirable? Can you combine it with other things in your business to make a "package"? Change some of the features, and test it again. Change. Test. Change. Test.

posted by Lori O @ 9:54 PM