What a great marketing promotion
So you think you need to spend a lot on promotions to bring in the sales?
Think again.
I just found a great idea at Moosejaw.com
For a limited time, you can get a free invisible cup with the purchase of boardshorts or a bikini. You simply add your free invisible cup to your order, and it will be processed when you make your purchase.
If you have a fun business where your clients have a sense of humor, this is a perfect way to get people talking.
Lori
Labels: direct marketing, promotion
The End of The Ridiculous Proposal
In my blog post from February 12
th, I mentioned that a new bill was being proposed in Colorado to create a Do Not Mail list similar to the Do Not Call list.
Good news - the bill was thrown out yesterday after a lot of static from the US Postal Service, the Direct Marketing Association and other groups representing businesses that use mail as a part of their marketing methods.
Direct mail - or junk mail - will never reach epidemic levels because of the cost. As a business owner, you have to constantly weigh the value of the mail piece. If its not pulling in a profit, you can't afford to keep sending it. So that in itself helps keep it at a minimum.
I love junk mail, and as a business owner, I hope you do too. You can learn so much from other businesses mailers. Keep the one's that motivate you. Read them all, and learn from others who have invested a lot of time and money into their marketing efforts.
Lori
Labels: direct mail, direct marketing, junk mail
