When Do You Send
Now that you have a subscriber list, when do you mail to them?This is really trial and error. The statistics say there really isn't much difference between open rates. So it's really up to you and your business.
I receive an email from a local restaurant on Friday mornings offering a coupon to be used either that night or on Saturday. This motivates people to take immediate action.
Consumer driven email may be better towards the end of the week as people are planning their weekend.
Business driven email may be better towards the beginning of the week when people have more energy.
But really, it's all about trial and error.
Lori
posted by Lori O @ 3:27 PM
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