Specialize - or Generalize?
Is the word "specialize" being overused?The word specialize means:
To limit one's profession to a particular specialty or subject area for study, research, or treatment.
But within every profession or industry, you can continue to break down your specialty.
So a person specializing in photography, can further break down their specialization to weddings, portraits, commercial, product, or underwater.
A person specializing in the medical field, can further specialize in plastic surgery, internal medicine, or pediatrics.
Specialization allows us to target someone who can have an exact solution to our "problem". Why should I go to a family doctor if I'm interested in Botox? Why should I go to a general photographer when I'm getting married?
Niching yourself down allows you to connect with your ideal clients in a personal way - and makes them feel comfortable with you!
Lori
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posted by Lori O @ 10:36 AM
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