Daily Marketing Thoughts

Start Planning for a Successful 2007

The only way to get to your destination is to choose your path carefully, and follow the road to the end. If you've never set up a road map to guarantee you reach your final destination, it's time to get started!

With a month left in 2006, now's the perfect time to write out your goals. Spend a few hours away from your office and desk, and choose a quiet place that let's you think about your future. You may choose a quiet hotel in the mountains, a day at the beach, or just head down to your local coffee house and spend time taking in the surroundings.

Before you can plan for your future, you have to see where you've been. Make sure you bring with you a current copy of your stats and reports. It's important to know:

Total revenue
Total sales
Number of clients
Number of repeat clients
Number of one time clients
Marketing strategies and costs
Calendar of special marketing events

Once you have your information, you can easily figure out how to increase your business for 2007.

For instance, let's say your sales revenue for 2006 was $60,000. How much do you want to increase it in 2007? If you want to bring up your income to $100,000, how many more clients would you need to bring in to increase your income by $40,000?

Each of your figures will trigger another question. And with each question, you can find an answer to solve for it, and create a plan to make it happen in 2007!

Lori

My Goals:

Help 1,000 people become a Six Figure Photographer.
Help 1,000 people become a Six Figure Wedding Professional.
Help 1,000 people become a Six Figure Small Business Professional.

posted by Lori O @ 8:43 AM