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Wednesday, November 01, 2006

The Purpose Of Networking

Business Networking:

The process of establishing a mutually beneficial relationship with other business people and/or potential clients.

Most people attend networking functions with the hopes of gaining business. This rarely works. Instead, focus on finding 3 or 4 contacts of people that you have something in common with, and agree to meet for coffee in the next week.

Find ways that you can potentially help each other. Do you know someone that could use this person's services? Do you know a potential power partner for this person?

Remember, the real reason to network is to build relationships. The money will follow.

Lori

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