How to build a company worth 1.65 billion in two years
Google just announced it's buying YouTube.com for 1.65 billion. And it's just a two year old company. And it's never made a profit.Not bad for a couple of entrepreneurs.
But what could make a company like this valuable to Google, when its not bringing in any income?
It's the traffic.
YouTube.com has done a great job capturing attention. They understood the real value is in the list. The more people they have on the list - the more valuable they became.
Guess it worked.
We could all take a lesson from growing a list.
Lori
posted by Lori O @ 9:27 PM
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