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Tuesday, June 20, 2006

What Does A Template Do For You?

Let's face it, people like taking the easy way. Whether it's marketing, production, or just day-to-day living, if there's a way to take a short cut to doing something, people will jump at the possibility.

Which is one reason the idea of template marketing has become so popular.

I recently came across StockLayouts.com They take the idea of template marketing to the next level. You can purchase templates by the product, such as a brochure or postcard; by the application, such as QuarkXPress or CorelDRAW; or by industry, such as construction of retail. What's nice about this system is you are given the template to provide you with a starting point, and have the flexibility to make the changes to brand your marketing piece to look like the rest of your marketing materials.

What a great shortcut.

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