Having A Purpose
What is the purpose of your business? Why did you create your website? What are you attempting to tell the world?You hear questions like this from a lot of the guru's of self-help. Yet most people never stop to ponder these questions.
"Yes, they sound like great questions. But I already know my purpose. Leave the pondering to someone whom hasn't figured it out yet."
Yet I'm contiually amazed at how unclear I find thoughts and presentations on a daily basis.
You have to know what you're trying to tell people. And you have to say it in a manner they understand. Just because you know you have a great idea doesn't mean your customer will instantly understand why they should buy from you.
Understanding your customer - your friends - your family members - then speaking their language allows you to connect, and ultimate attract the sales.
Lori
Try out The Marketing Of Me - and learn how to improve the way you think - and talk - about what your passion is.
posted by Lori O @ 9:55 AM
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